THE MOMENT LIGHT LEAVES,
Speed of Light
THE MOMENT LIGHT LEAVES,
DARKNESS RETURNS
Speed of Light Collection
Darkness, Light, Speed—three elements so
intertwined they cannot exist without
the other. Nothing in the universe moves
faster than light, but before and after is
constant darkness. Inspired by this
interplay and the futuristic landscapes our
riders move through, the Speed of Light
collection is equally intertwined—bikes
and equipment existing together—to
create our most stunning collection ever.
Darkness, Light, Speed—three elements so intertwined they cannot exist without the
other. Nothing in the universe moves faster than light, but before and after is constant
darkness. Inspired by this interplay and the futuristic landscapes our riders move through,
the Speed of Light collection is equally intertwined—bikes and equipment existing together
—to create our most stunning collection ever.
The Core of the Collection
The story that brings this collection to life—darkness, light, speed—required more than talent and finding the right color pallet. Our design team, working hand-in-hand with our partners, quite literally invented a new black and red chameleon shifting pigment and painting process.
The Core of the Collection
The story that brings this collection to life—darkness, light, speed—required more than talent and finding the right color pallet. Our design team, working hand-in-hand with our partners, quite literally invented a new black and red chameleon shifting pigment and painting process.
“When we started this project, the team wanted to develop a collection that not only told a story
with depth and intrigue but to create something that was able to move you with the attention to
detail. At the core of this collection, we wanted there to be beauty not only in the brightest of light
but also in complete darkness. As designers, we pushed ourselves to make sure every element
had a purpose.”
-Kayla Clarot, Concept Design Leader
“When we started this project, the team wanted to
develop a collection that not only told a story with
depth and intrigue but to create something that was
able to move you with the attention to detail. At the
core of this collection, we wanted there to be
beauty not only in the brightest of light but also in complete
darkness. As designers, we pushed ourselves to make
sure every element had a purpose.”
-Kayla Clarot, Concept Design Leader
Darkness and Speed
Darkness is achieved through a bottomless black, with speed embodied by deep red, a color that represents energy, power, and vitality. Together, they create the Speed of Light’s shimmering, shifting chameleon paint. Inspired by ancient urushi painting techniques of the far east, these bikes and equipment reflect the pigment like a sumptuous lacquer, ever-changing at the speed of light.
Darkness and Speed
Darkness is achieved through a bottomless black, with speed embodied by deep red, a color that represents energy, power, and vitality. Together, they create the Speed of Light’s shimmering, shifting chameleon paint. Inspired by ancient urushi painting techniques of the far east, these bikes and equipment reflect the pigment like a sumptuous lacquer, ever-changing at the speed of light.