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TAKE IT EASY
When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.
TAKE IT EASY
When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.
FEELING GOOD IN EVERY WAY
COMFORT = FUN
When you're comfy, you're happy—pretty sure there's a Bhutanese study somewhere to support that. But it follows commonsense, right? And the Roll is all about that. It puts you in a sublime upright position that simply screams "ride however you want," while every part of the bike that touches your body is tailored for superlative comfort. So cheers to spending more time having fun and to less time wishing you were.
FEELING GOOD IN EVERY WAY
COMFORT = FUN
When you're comfy, you're happy—pretty sure there's a Bhutanese study somewhere to support that. But it follows commonsense, right? And the Roll is all about that. It puts you in a sublime upright position that simply screams "ride however you want," while every part of the bike that touches your body is tailored for superlative comfort. So cheers to spending more time having fun and to less time wishing you were.
OH SO COMFY
Body Geometry Saddle
The first thing we all notice on a bike is the saddle. If it sucks, we tend to think that the bike sucks—just being real. But with the Roll, the most comfortable saddle you've ever ridden isn't an upgrade, it's included. No discomfort. No numbness. Just awesome. It's a ton of work to make, but your butt is worth it.
NEVER WANT TO LET GO
Body Geometry Grips
If you're a super Type-A rock climber, rough hands might be the sign of a good day. But for the rest of us, that just doesn't sound so great. Don't worry, though, because the Roll has grips that are so nice, you'll never want to let go. Well, you will eventually, but you get the point, right? These things are comfy, and if you're curious, there's heaps of science behind them to make sure of it.
OH SO COMFY
Body Geometry Saddle
The first thing we all notice on a bike is the saddle. If it sucks, we tend to think that the bike sucks—just being real. But with the Roll, the most comfortable saddle you've ever ridden isn't an upgrade, it's included. No discomfort. No numbness. Just awesome. It's a ton of work to make, but your butt is worth it.
NEVER WANT TO LET GO
Body Geometry Grips
If you're a super Type-A rock climber, rough hands might be the sign of a good day. But for the rest of us, that just doesn't sound so great. Don't worry, though, because the Roll has grips that are so nice, you'll never want to let go. Well, you will eventually, but you get the point, right? These things are comfy, and if you're curious, there's heaps of science behind them to make sure of it.
BE SEEN, BE PROTECTED
Reflective Nimbus Tires
Nothing ruins a ride faster than a flat, which is why the Roll comes set up with our tough Reflective Nimbus tires. They have our BlackBelt protection (hiii-yaaa) that helps keep flats to a minimum, and just as importantly, they're pretty darn wide so you get tons of comfort and control. And for the icing on this rubber cake, we gave them a reflective sidewall that'll help increase your visibility to others out there on the
BE SEEN, BE PROTECTED
Reflective Nimbus Tires
Nothing ruins a ride faster than a flat, which is why the Roll comes set up with our tough Reflective Nimbus tires. They have our BlackBelt protection (hiii-yaaa) that helps keep flats to a minimum, and just as importantly, they're pretty darn wide so you get tons of comfort and control. And for the icing on this rubber cake, we gave them a reflective sidewall that'll help increase your visibility to others out there on the
THE ROLL IS DOWN FOR ANYTHING, SO THE ONLY THING HOLDING IT BACK IS YOUR IMAGINATION.
SMOOTH & BUTTERY
LOBSTER ROLL
Live free and eat lobster, but if you can’t do that, just live free on your Lobster Roll. This delicious morsel channels the breezes of the cape, mixing them with a saucy dash of New England charm. The result? A buttery-smooth ride reminiscent of a relaxing weekend in the Hamptons.
CHROME-INSPIRED CRUISER
LOW ROLLER
Bling, bling, pick up the phone, because this laid-back cruiser is inviting you to hit the neighborhood and demonstrate what a relaxed state of ride really means. Inspired by the effortless and “make it your own” style of the lowrider bicycle, this Roll takes its mirror-finish and really outshines all the wannabes on your block.
FOR BUDDING RIDERS
420 ROLL
When you roll up on this, you’ll be making a statement—here’s a person that’s super chill and really, really into plants. Because if there’s one thing at the core of this Roll, it’s a laid-back attitude that’s a little less “GO” and a lot more “whooooaaa”
SMOOTH & BUTTERY
LOBSTER ROLL
Live free and eat lobster, but if you can’t do that, just live free on your Lobster Roll. This delicious morsel channels the breezes of the cape, mixing them with a saucy dash of New England charm. The result? A buttery-smooth ride reminiscent of a relaxing weekend in the Hamptons.
CHROME-INSPIRED CRUISER
LOW ROLLER
Bling, bling, pick up the phone, because this laid-back cruiser is inviting you to hit the neighborhood and demonstrate what a relaxed state of ride really means. Inspired by the effortless and “make it your own” style of the lowrider bicycle, this Roll takes its mirror-finish and really outshines all the wannabes on your block.
FOR BUDDING RIDERS
420 ROLL
When you roll up on this, you’ll be making a statement—here’s a person that’s super chill and really, really into plants. Because if there’s one thing at the core of this Roll, it’s a laid-back attitude that’s a little less “GO” and a lot more “whooooaaa”
ROLL YOUR OWN
The Roll is the kind of bike you want to put your mark on—and that's just what we let a bunch of Specialized designers do. Take a little internal competition, a little imagination, and let the good times Roll.
ROLL YOUR OWN
The Roll is the kind of bike you want to put your mark on—and that's just what we let a bunch of Specialized designers do. Take a little internal competition, a little imagination, and let the good times Roll.
