WE CAN BE HEROES. FOR MORE THAN ONE DAY.

As women who work in the industry, our focus is obvious: We aim to carve a path that enables and inspires other women to get out there. Your motivation is clear— it’s why you got into it in the first place — you love bikes and you want to make people fall in love with them much as you do. In getting ready for the panel, the moderators had asked each of us for one thing we wanted to stress. Mine came down to this:

“Tell your stories.”

Share them. Don’t think about how good or bad you perceive yourself to be at this lark called cycling, because it doesn’t matter if you ride at the front of the group or the back. It doesn’t matter if you prefer the solo ride, or mountain, or road, or the commute—we need your voice. Because the more women see or read about other women’s experiences, good and bad, the more likely they are to think: “I could do that, too.” Visibility matters. All ages, all sizes, all colors, all walks of life, shapes, styles of human being rolling around on this magical planet—if you see it, you can be it.

All it takes is one spark, and what you share can be the catalyst for one woman getting out there and riding for the first time. Starting a regular ride that gets people out. Signing up for their first race—maybe even a race like the Dirty Kanza? After the women’s panel, we went out to the Gravel Expo and captured the thoughts of women to see why they signed up for the race, and how it feels to see women out there challenging themselves in a race as brutal as the Dirty Kanza?

To read how some of the women in this video did at the Dirty Kanza 200, writer and rider Allie Mariano, shared their story in the Times-Picayune. Read story

WE CAN BE HEROES. FOR MORE THAN ONE DAY.

As women who work in the industry, our focus is obvious: We aim to carve a path that enables and inspires other women to get out there. Your motivation is clear— it’s why you got into it in the first place — you love bikes and you want to make people fall in love with them much as you do. In getting ready for the panel, the moderators had asked each of us for one thing we wanted to stress. Mine came down to this:

“Tell your stories.”

Share them. Don’t think about how good or bad you perceive yourself to be at this lark called cycling, because it doesn’t matter if you ride at the front of the group or the back. It doesn’t matter if you prefer the solo ride, or mountain, or road, or the commute—we need your voice. Because the more women see or read about other women’s experiences, good and bad, the more likely they are to think: “I could do that, too.” Visibility matters. All ages, all sizes, all colors, all walks of life, shapes, styles of human being rolling around on this magical planet—if you see it, you can be it.

All it takes is one spark, and what you share can be the catalyst for one woman getting out there and riding for the first time. Starting a regular ride that gets people out. Signing up for their first race—maybe even a race like the Dirty Kanza? After the women’s panel, we went out to the Gravel Expo and captured the thoughts of women to see why they signed up for the race, and how it feels to see women out there challenging themselves in a race as brutal as the Dirty Kanza?

To read how some of the women in this video did at the Dirty Kanza 200, writer and rider Allie Mariano, shared their story in the Times-Picayune. Read story

THAT’S WHY, HERE’S HOW

How you share your story is up to you. The suggestions below are by no means the only strategies you can use—they’re just a few ideas to get you started on the road of being a bike life advocate. Of course, you can also use video platforms, but the options listed here are some of the less labor-intensive avenues you can take.

THAT’S WHY, HERE’S HOW

How you share your story is up to you. The suggestions below are by no means the only strategies you can use—they’re just a few ideas to get you started on the road of being a bike life advocate. Of course, you can also use video platforms, but the options listed here are some of the less labor-intensive avenues you can take.

Instagram

#HASHTAG INSTA-INSPIRATION

One surefire way to induce extreme FOMO (Fear of Missing Out) is to post amazing photos on your Instagram or Facebook. Here are a few hashtags taken from "Leading Ladies: Bike Like a Boss, Issue #2" to help others find your posts and get inspired. Time to make that stoke meter read “Stoke-e-Maniac!”

FACEBOOK

Facebook also has the Stories function, but its albums and galleries are also great ways to share. Create a specific album for an epic ride or trip, and remember: If you’re not a hardcore roadie or mountain biker, your experience is still inspirational. For example, people who commute are capable of showing us cities through their eyes, and how getting about on a bike is liberating. Why not build a gallery called #commutelove and add to it from time to time? It could be the timeline spark that gets a cousin or old school friend thinking, “Maybe I could ride to work?” You don’t have to make your account public to inspire people, either—inspiring your friends and family will be a job well done.

Blogging — It’s Not Dead!

KRISTI MOHN, RACE ORGANIZER, DIRTY KANZA

BRICK BY BRICK

Let’s think of getting more women on bikes like building a strong and mighty wall. And how do you build a wall? Brick by brick and row by row. As someone who works in the industry, we focus on what can we do with our resources and expertise to get more women involved. Our marching orders are simple: engage with passionate cyclists, new riders, relapsed cyclists, athletes, moms, girls, and people who know nothing about the joy of riding. As brands, we are working on the rows.

But if you love bikes as much as we do, there’s so much you can do to get involved. This isn’t about brand affinity or what bike you ride —that’s our challenge—this is about everyone pitching in to get more women riding. Not because of business reasons, but because of the human reasons. Bikes change lives. None of the women on that Dirty Kanza panel would have taken the positions they’re in without believing that. So, while you might think that one person getting one other person interested in riding seems small and insignificant, I'll ask you the same question I proposed on the panel—small to whom? Not that one "small, insignificant" woman. You might have changed her life, and isn’t that the whole point?

If you get one girl riding, that’s a victory for all of us. If for no other reason than it’s nice to see other women out riding.

“One more row. Just one more row.” As brands, we have the resources to scale the dream of getting more women on bikes, but the power really resides with you. By getting out there, sharing stories, and showing other women what it’s like to challenge ourselves on two wheels, you'll be the inspiration we all need right now.

And every now and then, who knows—maybe you’ll hand up a brick?

Let’s get building!

Watch the Dirty Kanza Women’s Panel Live Stream here

#whatsworthit Download the Worth It Manifesto wallpapers here